What would you do if you could travel back in time? Alex Varanese’s answer to that isn’t your usual one. He’d make money selling today’s modern technology in the late 70’s after superficially redesigning it in order to “blend in”. With this idea, he designed a series of 14 posters of four common 2010 products — an mp3 player, a laptop, a mobile phone and a handheld video game — as if they were designed in 1977. Check out the alt/1977 project by Alex Varanese.
Pop-upView Separately

What would you do if you could travel back in time? Alex Varanese’s answer to that isn’t your usual one. He’d make money selling today’s modern technology in the late 70’s after superficially redesigning it in order to “blend in”.

With this idea, he designed a series of 14 posters of four common 2010 products — an mp3 player, a laptop, a mobile phone and a handheld video game — as if they were designed in 1977.

Check out the alt/1977 project by Alex Varanese.