Mad Men, Mad Props
Great article by Mark Simonson on the use of typefaces on Mad Men:
The show starts out with stylish opening titles featuring glimpses of real ads from the period—and a clinker: What’s Lucida Handwriting (1992) doing here? I usually consider the titles to be outside the world of the story, but considering all the period cues in these titles, this typeface, which was designed specifically for computer screens, is out of place.
Source: loveallthis
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